Go Viral

Go viral at
Odder Højskole

How do you make people stop scrolling? What makes a video blow up? And how do you actually reach beyond your own feed and out into the world?

In this theme week, we dive into what it takes to get seen, shared – and remembered – on social media. We look at how platforms like Instagram, TikTok and YouTube actually work, and how you can use algorithms, trends, and timing to make your message travel.

From idea to interaction

You’ll learn how to create content that sticks. Funny, sharp, surprising or just incredibly spot-on – what makes people hit like, comment or share? We work hands-on with content creation and explore how humor, emotion, and relevance help you connect with your audience.You’ll test your ideas in real life. Post them, push them – and see what happens. Did it work? Why – or why not? Together, we analyze your results and sharpen your strategy.

Meet the ones who’ve done it

Along the way, you’ll meet real influencers and content creators who share their tips, tricks and truths from the frontline of going viral. You’ll get a behind-the-scenes look at how they build an audience – and keep it.

Go Viral is perfect if you dream of working with social media, content marketing or communication – or if you just want to understand what makes a message move in the digital age.

This is your chance to learn how to capture attention – and keep it.

Teacher

Esben Kvist Lund

Teaches:

Danish, Event Maker, Go Viral, Sound, Ethics, Strategic board Games, Invest